Kreiss : Driven to be Great

Ryan GrayEd Budds
Ryan Gray - Senior Head of Projects Ed Budds - Editor
At A Glance
  • Now established as a reliable logistics partner, Kreiss is a major company in Latvia and a noticeable service provider in the European logistics market, providing transportation and services all over the continent and throughout CIS countries.
  • Today, Kreiss stands as a prominent leader in the full truckload (FTL) industry, boasting a robust fleet of owned assets with 1,500 freight trucks strategically dispersed across Europe.
  • A major priority for Kreiss is the company’s dedication to reducing its carbon footprint and embracing innovative solutions to meet the evolving needs of its stakeholders.
  • “Our multinational presence includes daughter companies in the UK, Germany, and Poland, demonstrating our commitment to providing seamless transport solutions on a global scale,” says Joffrey Thelliez, Head of Business Development, Kreiss.

Leading European companies continue to choose Kreiss as a reliable partner for road transport and an enviable array of logistics services. We find out more about the company’s plans for expansion and its latest sustainability initiatives with Head of Business Development, Joffrey Thelliez.

DRIVEN TO BE GREAT

In the dynamic landscape of the European road transport industry, the aftermath of the COVID-19 pandemic has left a devastating mark.  

Unpredictability in the market, coupled with a severe driver shortage from 2021 to mid-2023, has posed significant challenges. Procuring new tractor units and trailers during the post-COVID-19 recovery period has proven a formidable task, with prices for these vehicles skyrocketing.  

Despite these hurdles, Kreiss has navigated through industry turbulence by building resilience and implementing innovative solutions.  

Now established as a reliable logistics partner, Kreiss is a major company in Latvia and a noticeable service provider in the European logistics market, providing transportation and services all over the continent and throughout the group of Commonwealth of Independent States (CIS) countries. 

“During this difficult recent period, we tackled the driver shortage by developing new partnerships abroad in Central Asia and India to attract new talents and workers. Meanwhile, in the face of rising equipment costs, we adopted long-term partnerships with our traditional dealerships such as Volvo, Mercedes-Benz, and Ford Trucks to ensure a streamlined supply chain,” introduces Joffrey Thelliez, Head of Business Development at Kreiss.   

Looking ahead, the industry is witnessing a shift towards eco-friendly solutions, including the adoption of hydrotreated vegetable oil (HVO) fuel, a combination of rail-road transportation, and a focus on eco-driving.  

“Our company is at the forefront of actively teaching and monitoring this trend for all drivers working at Kreiss. Additionally, they receive individual reports and coaching sessions based on their driving style and consumption,” Thelliez explains. 

This initiative is a positive development for the environmental impacts associated with the company and simultaneously cuts fuel costs across the business.  

Elsewhere, Kreiss is involved with testing a new electrical truck model, but challenges remain due to the lack of charging infrastructure and time needed to fully recharge batteries, so at present, Kreiss offers HVO to all customers who rent its trucks. 

“While challenges persist, I see them as opportunities. Every crisis seems overwhelming in the beginning, but it systematically opens new areas for growth and improvement. This is what is exciting about transport; it always needs to go faster and better,” he enthuses.

“While challenges persist, I see them as OPPORTUNITIES. Every crisis seems overwhelming in the beginning, but it systematically opens new areas for growth and improvement”

Joffrey Thelliez, Head of Business Development, Kreiss

ESTABLISHING INDUSTRY PROMINENCE

Today, Kreiss stands as a prominent leader in the full truckload (FTL) industry, boasting a robust fleet of owned assets with 1,500 freight trucks strategically dispersed across Europe. 

“Our multinational presence includes daughter companies in the UK, Germany, and Poland, demonstrating our commitment to providing seamless transport solutions on a global scale,” Thelliez excites. 

Celebrating its 30th anniversary this year, Kreiss was founded in 1994 by Andrejs Kuzņecovs, with Sergejs Zaļizko later joining in 2000. Both continue to lead the company with unwavering dedication. Now with over 2,700 employees, the entire business takes pride in its extensive expertise and the trust built over three decades of hard work. 

“At the heart of our operations is our specialisation in FTL transport, catering to a diverse range of industries such as fresh and frozen food, pharmaceuticals, textiles, electronics, e-commerce, plants, and manufactured goods,” he sets out. 

Moreover, Kreiss’ commitment to excellence is demonstrated through its partnerships with a multitude of high-profile clients, showcasing its versatility and reliability in meeting the unique needs of each industry. 

“As we reflect on our journey, we find strength in our achievements, such as our turnover in 2023 which exceeded €310 million for the second time in a row in our history. We also look forward to continued growth and innovation in the dynamic world of road transport.”

“Our multinational presence includes daughter companies in the UK, Germany, and Poland, demonstrating our commitment to providing seamless transport solutions on a global scale”

Joffrey Thelliez, Head of Business Development, Kreiss

TRANSPORT SPECIALISTS

For Kreiss, several crucial factors set the company apart from the competition in the road transport industry.  

“Our extensive geographic coverage spans Europe, Central Asia, and China, providing our clients with unparalleled reach and connectivity. For example, we can send cargo from China to Europe with e-commerce customers in two weeks. This underlines our commitment to delivering exceptional service across borders,” Thelliez divulges. 

Elsewhere, what truly distinguishes the company is its holistic approach to the value chain. In this way, Kreiss controls every aspect, from recruitment and training to fleet management and maintenance.  

The Kreiss fleet comprises brand new trucks, approximately 25 percent of which accommodate dual drivers for express delivery, ensuring timely and efficient service. This allows the company’s operations to run 24/7, with a dedicated night shift and multilingual capabilities to enhance customer communication and satisfaction.   

Moreover, the company’s resolute commitment to security is most evident at its secure base in Calais, France, which strategically prevents any issues related to stowaways or theft. Kreiss holds certifications such as ISO 45001, ISO 9001, and ISO 14001, which further reinforce its steadfast dedication to both quality and compliance. 

“This integrated approach not only sets us apart, but directly translates to benefits for our customers. Our hands-on control of the entire process ensures reliability, efficiency, and peace of mind for those who entrust us with their transportation needs,” he voices.

EXPANSION AND ENVIRONMENTAL STEWARDSHIP

A major priority for Kreiss is the company’s dedication to reducing its carbon footprint and embracing innovative solutions to meet the evolving needs of its stakeholders. 

“One of our key projects involves the adoption of liquefied natural gas (LNG) trucks, a move that aligns with the preferences of our customers, employees, suppliers, and prospects,” details Thelliez.   

“Currently, our German subsidiary, Rideo GmbH, has proudly registered two LNG trucks with further plans to replace up to 50 diesel trucks. This transition is made possible by Germany’s extensive network of LNG stations, promising a substantial reduction in CO2 emissions,” he expands. 

As a result, with the right setup, LNG will prove to be a more cost-effective alternative to traditional diesel trucks.  

Simultaneously, Kreiss is actively testing electric truck capabilities with another major client. While this initiative presents unique challenges related to the European infrastructure for electric vehicles (EVs), such as power stations, supercharger systems, and necessary investments from various stakeholders, it signifies the company’s commitment to exploring sustainable alternatives and staying at the forefront of technological advancements.  

Geographically, Kreiss’ expansion continues in the UK, Germany, Poland, and soon in Spain. 

“Our strategic entry into the Spanish market includes the establishment of a carrier company and the addition of extra sales personnel. We are currently exploring the possibility of deploying drivers and trucks in the country for both domestic and international transports.” 

This exciting expansion is not just about reaching new territories; it’s a strategic move to better serve the company’s clients and adapt to the unique demands of each market.

THE ROAD TO FUTURE SUCCESS

As Kreiss approaches its 30-year anniversary, it’s not just a proud milestone, but a testament to the vision and dedication of its founders, who embarked on a journey in 1994 and continue to lead the company today.  

Their ongoing commitment has propelled Kreiss to almost three successful decades of growth and the establishment of numerous mutually beneficial partnerships with its valued customers. 

“This anniversary is more than just a celebration. It’s a moment of glory and acknowledgment for the entire Kreiss family, including our employees, clients, and partners, who have contributed to our shared success. As we reflect on our journey, we take pride in the strides we’ve made and the positive impact we’ve had on the road transport industry,” Thelliez acclaims. 

“Looking ahead, the prospect of entering our fourth decade fills us with excitement and optimism. Despite our successful history, Kreiss is not resting on its laurels. Instead, we are actively expanding our horizons,” he concludes. 

Kreiss’ commitment to innovation, excellence, and adaptability positions it to embrace the challenges and opportunities that lie ahead, and the company remains confident that its next chapter will be marked by continued growth, strengthened partnerships, and a bright future.

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By Ryan Gray Senior Head of Projects
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Ryan Gray is a Senior Head of Projects for Supply Chain Outlook. Ryan is responsible for showcasing corporate stories in our digital B2B magazines and Digital Platforms, and sourcing collaborations with Business Leaders, Brands, and C-suite Executives to feature in future editions. Ryan is actively seeking opportunities to collaborate. Reach out to Ryan to discover how you and your business could be our next cover story.